Employee recognition
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Real Recognition, Real Moments: Using Video to Bring Your Culture, Values, and Wins to Life

Sarah Weinstein
May 29, 2025
5 min
Table of Contents
2025 State of Recognition Report!
The workplace is changing—are you ready? New Bonusly data reveals significant shifts in workplace recognition.

Recognition isn’t one-size-fits-all, and it definitely doesn’t only happen during standups or status updates.

Sometimes the magic happens at odd hours, in different time zones, or on the move. A product ships quietly overnight. A sales rep lands a deal between meetings. A warehouse crew hits a target before most of the office even logs on.

These are the moments that deserve to be seen, heard, and felt. With Bonusly’s new video recognition, teams can capture the energy of those wins in real time, and share them in a way that’s personal, flexible, and built for how work really happens today.

Human connection is still the heartbeat of work

In a more remote, hybrid, and asynchronous world, the human side of work can easily get lost. But people don’t just want to feel seen—they want to feel felt. Recognition should carry real emotion: a moment of pride, a burst of gratitude, a shared win that brings people together.

Video recognition makes that possible.

“We designed our new video functionality to help people show up more authentically and make recognition feel as personal as the impact behind it,” says Charles Hough, CEO of Bonusly.

Whether it’s a teammate thanking a colleague for covering a shift, a manager spotlighting great work, or a CEO celebrating a major milestone, video adds layers that text alone can’t—tone of voice, a smile, a wave. The emotion behind the message comes through loud and clear.

Built for every workplace, designed for every person

Bonusly’s video recognition is truly for everyone, wherever and however they work. 

Integrated directly into the Bonusly social feed, video recognition works seamlessly alongside written messages, gifs, and point-giving. It’s easy to use, accessible from any device, and designed for all workers.

That’s because culture isn’t built from the top down. It’s built from everyday moments of connection.

For some, that means writing a thoughtful note. For others, it means saying it out loud—letting their face and voice bring recognition to life.

Here’s what makes video recognition effortless for all teams:

  • No Learning Curve: Just hit “record” and go. Clips appear right alongside your usual posts.
  • Any Device, Anywhere: Record from desktop or mobile, or directly in Slack or Teams.
  • Multi-Generational Appeal: Video resonates across generations, from Gen Z collaborators to seasoned team leads who want to put a face to a name.

How teams are already using it

From product launches to customer wins to daily milestones, video recognition fits seamlessly into the rhythm of real work:

  • Distributed Product Teams: Ship a feature at 2 AM? Record a quick celebration video. PMs, engineers, and designers can share the win and teammates can watch on their own time.
  • Sales & Customer-Facing Teams: Closed a big deal? Send a “You crushed it!” video. Reps and AMs can share excitement and rally the team instantly.
  • Front-Line & Shift Workers: Not desk-bound? No problem. Supervisors can drop quick, mobile-friendly video shoutouts to boost morale across shifts.
  • Leadership Teams: Personalize town halls and company updates with pre-recorded videos. Share gratitude, spotlight wins, and make every employee feel seen.

This is what Recognition Done Right looks like

When we say “recognition done right,” we mean more than points and perks. We mean building stronger relationships. We mean making the everyday moments matter. We mean helping people feel like their work—and their impact—make a difference.

With video, recognition becomes more than a digital pat on the back. It becomes a real expression of who we are and how we care.

And that? That’s the kind of recognition that sticks.

Experience video-powered recognition. Get a demo.

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