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How To Use Employee Analytics to Enhance Engagement Surveys

Vanessa Kahn
May 19, 2023
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Are employee engagement surveys the be-all and end-all to understanding employee sentiment? 🤔

Though surveys can be a good first step to assess the state of the organization, they need to be supplemented with rich, real-time people analytics in order to be meaningful, trustworthy, and actionable. Let's take a look at the challenges with traditional engagement surveys and how rich people analytics can help fill in the gaps. 📈

The issue with traditional engagement surveys

Surveys without action can create mistrust among employees. If you're willing to ask employees questions, you should be ready to respond to feedback, and quickly. When survey data is mishandled, mistrust among employees increases. Additionally, employees don’t trust that survey results are truly anonymous and fear retribution for unfavorable opinions about the company. That’s why surveys should be supplemented with reliable, real-time people analytics.  

Beyond mistrust, surveys often offer temporary solutions to long term problems. HR teams frequently scramble to offer quick fixes to the issues they see in their survey results, when what they need to focus on is implementing permanent solutions. That’s the problem with receiving engagement data all at once instead of regularly, in real-time. Enter Bonusly analytics! Bonusly allows you to understand and react to employee sentiment in real time with powerful people analytics

How to use Bonusly to supplement survey data

As Walden University puts it, “Surveys provide a snapshot of the moment that’s already passed.” By the time you collect, analyze and take action on survey results it can be too late to move the needle on employee engagement and retention. In addition to employee surveys, it’s essential to monitor real-time people analytics to act on important peoples decisions quickly. 

Zero in on problem areas

Identify engagement issues in real-time and quickly understand which parts of your organization need your attention. With Compare Rates analytics, you can consistently compare recognition rates across teams and identify teams that are giving and receiving recognition at a rate below your company’s average. You can make recommendations to boost recognition rates by implementing award programs, encouraging managers to recognize their direct reports, and connecting your Bonusly instance to your preferred chat tool to boost visibility of recognition and encourage add-ons. 

Establish benchmarks

Before and after you take action based on survey results, benchmark your company’s current level of engagement with Bonusly. Having quantitative data to improve upon can be a great way to set tangible goals for long term improvement. 

Measure adoption of core values

You can use hashtag analytics to regularly measure the adoption of your company values. Understand if there are values that have trended down that may need programming support from the HR team. Were there key events that can be tied to those declines? Regularly reviewing changes in hashtag analytics allows Bonusly customers to proactively implement changes instead of reacting to survey results. 

Incentivize survey responses

A key issue with employee engagement surveys is that they’re hard to get employees to respond to given the time commitment. Low response rates lead to inadequate sample sizes which makes meaningful organizational change a challenge. Using Bonusly’s awards, HR teams can incentivize participation in the engagement survey to ensure they have sufficient results to work with. 

Next up, let's look at how you can use Bonusly data to make employee survey results actionable. 

How to use Bonusly to take action on survey results

Bonusly’s robust people analytics are essential to supplementing survey data.  Here are four ways you can use Bonusly analytics to ensure survey results don't collect dust on your HR team's desk:

Survey says: low engagement scores

Bonusly helps build a culture of appreciation and many of our customers have seen their eNPS scores go up as a result of implementing Bonusly. Both Andiamo and Nexthink were able to increase their eNPS scores significantly after implementing Bonusly. 👏

Survey says: lack of DEI education

If you get feedback about a lack of DEI education in the company, start to incentivize educational behaviors like training, courses, and focus groups happening at your organization. Using Bonusly’s award functionality helps increase employees' personal initiative to take part in important learning opportunities and empowers everyone to influence company culture in a meaningfully positive way. 

Survey says: retention is an issue

Often, employees flag retention as an improvement area in engagement surveys. Implementing an employee recognition program has a powerful impact on retention. In fact, 48% of Bonusly customers saw an improvement in employee retention after implementing Bonusly. With Bonusly's help, our customers at Pender Veterinary saw their attrition rate stay flat during the Great Resignation.

Survey says: employees are disconnected

Often, HR teams get survey feedback about a lack of connection between employees, teams, and departments. Bonusly can help! Over ⅔ of Bonusly customers reported an improvement in employee connection after implementing Bonusly.  

We've only scratched the surface on what Bonusly's powerful people analytics can do for your company. Want to learn more? Schedule an employee recognition demo


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