Recognition works when it feels real. When someone takes a moment to see your work, names what made it great, and turns that appreciation into something that sticks with you – that’s much  more meaningful and motivating than a “thanks” alone. 

We've spent years helping teams celebrate each other through recognition, and we've learned something powerful: there's magic in gifts you can hold. A package arriving at your door. Unwrapping something chosen just for you. That cozy blanket you reach for on every video call, or those headphones that make your commute better. These meaningful gifts become part of your daily life, keeping that moment of recognition alive long after it happened.

Gift cards offer flexibility and choice, and they'll always have their place in a great rewards program. But there's something uniquely meaningful about a physical gift that someone picked out and sent your way. 

That's why we've expanded our rewards catalog to include curated gifts that teammates can give to one another.

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What's new?

Starting this holiday season, Bonusly users can spend their points to send physical gifts from curated collections to their teammates. We're talking thoughtfully selected items people actually want: premium headphones, cozy throw blankets, artisan coffee sets, and sleek tech accessories. 

We make it easy for gift givers to pick something thoughtful. Recipients can claim their gift through our partner, Snappy, which ships to 170+ countries. (Yes, we made this work globally, because great teams are everywhere.)

We're also launching two new collections designed for this moment:

• Holiday 2025: seasonal favorites perfect for year-end celebration
• Team Gifts: accessible options optimized for peer-to-peer giving, so you can send something thoughtful without draining your points balance

Plus, we've upgraded search and filtering across the entire rewards catalog. Users can now find the perfect gift in their price range or category of choice, while admins can set smart guardrails that align with budget and culture.

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Why we built it this way

Most recognition programs treat rewards as something leaders do for their teams. They’re traditionally top-down, transactional, and limited to people with the biggest budgets or the fanciest titles.

We think that's backwards.

Recognition and reward programs are most powerful when they flow peer-to-peer—when the person who helped you crush a deadline can be sent a tangible thank-you that arrives on their doorstep. When celebrating a teammate doesn't require executive approval or a manager's budget.

This is part of a bigger shift we're seeing in how the best teams operate: from annual and top-down to always-on and peer-driven. When recognition becomes a daily habit shared across your team, culture improves. When the habit of recognition turns into a reward someone truly values, culture comes alive. 

Why Snappy?

We’re partnering with Snappy because they get it. They share our vision for recognition and rewards that's curated, meaningful, and globally accessible. Their catalog includes high-quality items from brands people trust, like Apple, Le Creuset, and Quince. Plus, they deliver to 170+ countries, making them a perfect fit for the distributed, global teams we serve.

What sealed the deal was their customer-first approach. Like us, Snappy believes rewards should feel meaningful, not mechanical. They know that appreciation isn't just a sentiment in Slack, but a lived experience that makes work feel more human.

The bigger picture

The addition of curated gifts is an expression of Bonusly’s commitment to helping teams build great culture. We’re giving people more ways to make recognition feel personal and meaningful; more ways to match the moment with something that truly resonates.

Gift cards offer speed and flexibility. They’re perfect for letting someone choose exactly what they want. Curated physical gifts add something different: a personal touch, a tangible reminder, something that becomes part of someone's daily life. Either way, Bonusly users now have more options that let recognition feel real, no matter how your team likes to celebrate.

That's recognition worth giving. And when recognition is worth giving, work becomes worth doing.

Ready to make recognition more memorable? Explore Bonusly's curated gifts in our rewards catalog. Learn more about Bonusly.

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